World Design Capital 2014 #WDC453
“Andrew Human, CEO of the Loeries, has extensive experience and numerous international awards in digital media and advertising. Sune Stassen of Rock City Foundation has been the project manager since 2008. A design education specialist and design practitioner, Sune has created award-winning projects. She believes that although many products can be classified as high end exclusive design, no culture or city can exist without attending to the very basic human needs that the Creative Industries can provide.”
About Loeries Creative Future Scholarship
Being given a step up sometimes is the best thing to help people see life’s opportunities in a new way. 21-year-old Siyabonga Ntamela was a student in Grade 12 in 2008 when he submitted artwork that led to winning the first Loeries scholarship to study for a career in brand communication. On graduating, he first worked as a DTP operator; now he’s a junior art director. He says the scholarship changed his life.
The Loeries initiated the Creative Future Scholarship in 2008 to encourage and enable creativity at grassroots level, by assisting learners from a disadvantaged background to study brand communication at a tertiary institution.
The Creative Future Scholarship covers just about everything – fees, study materials, accommodation and transport. Plus, it offers mentorship, internship and employment in the communications industry. Unlike other education funds, this programme goes to high schools across the Western Cape, builds awareness of career opportunities and seeks out talented individuals for the creative services sector. In doing so, the scholarship aids in the transformation of the sector.
Each year, a portion from each entry fee into the Loerie Awards is donated towards the scholarship – a great way for a wide spectrum of creative disciplines within the brand communication sector to contribute to a very worthy initiative.
Through this investment in the future leaders of our creative economy, there is a transformation of the lives of kids who would otherwise not have the opportunity to study due to their financial restraints.
Past Creative Future Scholarship Recipients
2014 – Banzi Kasana from South African College High School in Cape Town – he will be studying at AAA School of Advertising in Cape Town from 2015.
2013 – Anita Ndivhuwo Jiovane from Good Hope Seminary High School in the Western Cape – is in her first year of studies at the AAA School of Advertising in Cape Town.
2012 – Anthea Lakay from Good Hope Seminary High School in the Western Cape – is in her first year of studies at the AAA School of Advertising in Cape Town.
2011 – Ayesha Daniels, from Gardens Commercial in Cape Town – is currently studying a Communication Management course in Creative Brand Communication (second year) at Vega Cape Town.
2009 – Busisiwe Mahlangu, from Benoni High School – finished her Communication Management course in Creative Brand Communication at Vega Johannesburg last year and is now completing at internship at Draftfcb.
2008 – Siyabonga Ntamela, from Lenarea Secondary School – completed a one year Advertising course at Vega’s Imagination Lab and followed his studies with an internship at Draftfcb Durban as a DTP Operator. Siyabonga is now permanently employed as a Junior Art Director at Draftfcb Johannesburg. Watch his inspiring story on YouTube.
2008 – Zwelisha Giampetri, from Durban Girls High – completed a three year BA Communication Management course in Creative Brand Communication at Vega Durban, followed by an internship at Ogilvy Durban. Zwelisha is now permanently employed at the International Trend Institute in Kloof.